: a class of goods identified by name as the product of a single firm
: a public image reputation, or identify conceived of as something to be marketed or promoted
verb: put a mark on to show ownership



Brand(n.):  Old English brandbrand fire, flame, destruction by fire; firebrand, piece of burning wood, torch,” and (poetic) “sword,” from Proto-Germanic brand a burning” (source also of Old Norse brandr, Old High German brant, Old Frisian brand firebrand; blade of a sword,” German brand fire”), from Proto-Indo-European root gwher-“to heat, warm.”

Meaning “iron instrument for branding” is from 1828.  Meaning ”mark made by a hot iron” (1550s), especially on a cask, etc., to identify the maker or quality of its contents, broadened by 1827 to marks made in other ways, then to “a particular make of goods” (1854). Brand-name is from 1889; brand-loyalty from 1961.  Old French brand, brant, Italian brando sword’ are from Germanic (compare brandish).



“It’s very important for a brand to have an identity through the years, but it’s very important as well to evolve because times change so fast.”

Donatella Versace (b. 1955, Italian fashion designer and current chief creative officer of Versace, a division of Capri Holdings; Versace was founded by her brother, Gianni Versace, and upon his death in 1997, she inherited 20% of the company and became its chief executive officer)

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“Authenticity in branding requires a step by step, measured methodology that doesn’t veer from a brand’s key identity.”

Debbie Millman (b. 1962, writer, designer, educator, artists, brand consultant, and host of the podcast Design Matters)

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“Build a lifestyle around our brand, and the audience will follow.”

Eva Chen (b. 1979, American/Taiwanese social media heavyweight, head of Instagram’s fashions partnership, author, and former fashion magazine editor)

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“My greatest strength is common sense. I’m really a standard brand – like Campbell’s tomato soup or Baker’s chocolate.

Katharine Hepburn (1907-2003, actress, writer, and daughter of a doctor and suffragette, both of whom always encouraged her to speak her mind, develop it fully, and exercise her body to its full potential)

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“You now have to decide what ‘image’ you want for brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”

David Ogilvy (1911 – 1999, British advertising executive and founder of the agency of Ogilvy & Mather, best known for his emphasis on creative copy and campaign themes)

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“Authenticity in branding requires a step by step, measured methodology that doesn’t veer from a brand’s key identity.” – Debbie Millman


Every now and again, we have to retool our mission, clarify our vision, and rebrand our company’s name.

We are now Luminous Connections LLC, a company that enables you to take charge of your life by exploring your gifts, values, and skills for success.

We help you find your unique purpose by integrating those practices towards an empowered life through:

  • Happiness workshops to help build healthy relationships and working communities
  • Meditation classes to cultivate mindful relationships with the intuitive self
  • One-on-one Life Coach sessions to help lead with compassion, contribute in confidence, authenticity, and humility.

For more information, please follow us on Facebook, Instagram, Twitter, and LinkedIn.

Godspeed, sojourners!

May your journeys be joyous and filled with adventure!

Namaste, Tonya


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